Insights

Thinking out loud

Consulting is sold on demonstrated judgement. Rather than claim we have it, we publish it: practical writing on the business decisions that sit underneath brands.

Brand

A logo doesn't build a business

Why the order of operations matters more than the quality of the design, and what it costs founders to get it backwards.

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Marketing

Growth beyond visibility

Attention is cheap and easy to mistake for progress. A practical test for whether your marketing is producing customers.

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Strategy

What to decide before you rebrand

Six questions that determine whether a rebrand will hold, or whether you will be doing this again in three years.

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Business

Pricing is positioning

Your price says more about who you are for than your homepage does. How to set one that does the work you need it to.

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What business are we building?

Every engagement starts with a conversation about the business, not the brief. Ninety minutes, no obligation, and you leave with something useful either way.

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