Ajah, Lagos. The factory is running now
Made in Ajah, for every shade of Nigerian skin
Turn the bottle, tap a shade and see how it sits on your skin tone. We mix, fill and pack every product here, for the shop and for business.
A 3D turntable shows a Skin Veil foundation bottle or a Velvet Ink lipstick. Choosing a shade below changes the colour of the product and the details in the panel beside it.
Selected shade
380 Cocoa
Skin Veil foundation, ₦18,500
Neutral undertone, deep depth
- Share of October orders12 percent
- In stock at228 stockists
- Made onLine 1, Ajah
Units filled today
18,420Up 6 percent on last ThursdayShades in the range
4224 foundation, 8 lip, 10 moreStockists
214Across 19 statesBatches passed QC, October
98.7%Up from 97.9 in SeptemberSkin Veil demand by shade, October
Example dataShares of all Skin Veil units sold. Deep and rich shades make up 51 percent of orders, which is why we never let them run out.
Production lines today
3 of 4 running- Line 1, Skin Veil 3807,900 of 10,000
- Line 2, Velvet Ink L02Changeover to L07
- Line 3, Shea Glow serum5,240 of 8,000
- Line 4, Harmattan Balm5,280 of 6,000
Updated from the COVORN apps (example data).
Product lines
Four products carry the range
Each one is formulated in our Ajah lab for heat, humidity and deeper skin tones, then tested on panels of Lagos volunteers.
Face base · 30ml
Skin Veil foundation
Medium cover, satin finish, 24 shades made for deeper skin.
Lips · 3.8g
Velvet Ink lipstick
Soft matte colour with shea butter, in eight shades.
Skincare · 30ml
Shea Glow face serum
A light oil serum of shea, baobab and marula for a soft glow.
Body and hair · 200g
Harmattan Balm body butter
Whipped shea and cocoa butter for dry season skin.
For business
Grow with a factory in Ajah
Make products under your own name, distribute Ivorine in your state, or buy wholesale from the trade desk.
Private label
2,000units minimum, ready in about six weeks, with your own packaging.
Start your own brandDistributors
10territories open, with exclusive rights and an extra 8 percent off trade.
Apply to distributeWholesale
₦4,700a unit and up, in cases of 24 to 48. Free delivery over ₦500,000.
See trade pricesFrom the lab
How a batch travels from formula to shelf
- Day 1
Weighed and mixed
Pigments and shea are weighed to a tenth of a gram, then milled for 40 minutes so the colour is even from the first bottle to the last.
- Day 2
Shade checked against the master
Every batch is swatched beside its master shade under daylight lamps and on three volunteers of that depth.
- Day 3
Filled, capped and coded
Lines fill up to 10,000 units a shift. Each unit gets a batch code you can look up in the chat.
- Day 4
Released and dispatched
After micro and stability checks, the batch is released and our trucks leave Ajah at 6am and 3pm.
What people say
Customers and stockists
“I have worn 350 Palm Kernel for a year. It is the first foundation that does not turn grey on me by 3pm.”
Funmilayo, example client
“The trade desk answers on WhatsApp in minutes and the truck comes on the day they promise. My shelf has not been empty since March.”
Example stockist, Bodija
“We launched our own body butter with Ivorine in seven weeks. They handled the formula, the jars and the registration.”
Ifeanyi, example client
Call our AI line, answered day and night in Nigerian English
Ask about shades, prices, orders or wholesale at any hour. It can take an order, and it passes anything tricky to a person on the team.
Journal